If you've come this far, I suppose you already know that SEO is content optimization for search engines and I don't have to say anything about it. We can move on to the next point and talk about what marketers mean when we talk about local SEO and how it can help your business. So that you understand it better, let's start with an example of something that happened to me the other day.

Map searches produce more conversions

The other day, my friend was looking for a digital marketing company australia. When I saw her googling “Digital Marketing Company Near Me”, all the alarms went off. I explained that if you open Google Maps and simply search for "Digital Marketing Company", the closest stores will appear. We have integrated this search method: we write in Google what we want to READ and we search the map for the businesses we want to VISIT.

Searching for local businesses on Google is a sin. However, Google tries to offer you the optimal answer and for that, it has developed the local pack, a way of directing the user to where they are really looking for the information. To the map. We call the local pack to the Google information box that gives us information concerning their location and what we seek contact with the most important and nearby businesses.

Marketers do not intend to change the location of the businesses we work with local SEO. Our job is to make your business one of the most prominent in your area for Google. After all, local searches are searches that have a really high conversion rate. This means that if someone searches for your business on a map, the chances of them visiting your business and buying from it are the highest. This is why local SEO is so important to your business. Working in it is working in the online showcase of your business.

Work on local SEO

Knowledge panel, local pack, reviews, etc. Some of these concepts you already know and others are what SEO professionals work with. Now you know how local SEO can help your company and later you will learn more details about this part of SEO work right here.

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