A website without visitors is worthless. To convert visitors into visits the visitor has to be actively drawn in by SEOs. Today we'll talk about how to relate a website and its content so it can rank well on Google, guaranteeing success for our company's site.

Burn these 3 points to yourself when creating content for your website and invest your time in the most efficient way.

Key to positioning

Before preparing the content of your page to position in search engines, you must know the objectives that every SEO Company in Dubai wants to achieve. These are the keys that we must all keep in mind before creating content.

  • No duplicate content
  • Obtain Backlinks
  • Optimize page loading speed
  • Attractive and responsive design

Your page in search engines

Normally, Google shows the different pages in the SERP ( Search Engine Results Pages ) through a sample of snippets, which are boxes of basic information about the pages. 

The following information appears in the snippets :

Qualification

It should draw the user's attention but without falling into clickbait.

It can never be longer than 60 characters long. This will ensure that the full title can be read without cuts. It must also contain the keyword for which your page ranks. In addition, you should know that the one that contains numbers or questions to answer will be perceived as a more attractive title.

Url

It should not contain more than 5 words that will be separated by hyphens. It is beneficial if it also contains the keyword for which the page ranks.

Meta description

A good meta description is a hook for the user to enter the page. The more descriptive, the redundancy is worth, the better.

How to optimize the content of a blog article

If you've been in the world for some time, you will have already found out. The importance of the blog on a page that aims to improve your search engine rankings is crucial. And it is the space within our website where we can deepen our knowledge of web pages. In this space, we are dedicated to offering information about our company and in some way, sending messages in a bottle (in the form of content about a Keyword) to the sea that is the internet. Hopefully, this is a sea full of people searching for messages. Nowadays, we all constantly use search engines like Google to answer all our questions. How did you get here if not?

Next, we show you the key points to follow when creating a blog article prepared for a better position in search engines. 

  • Title

All items unsurprisingly require an H1.

  • Subtitles

Add subtitles to organize the content of your page. H2, H3, H4… These tags will help to create a structure within the content.

  • More text

An extensive and well-organized content will give your article more likely to reach your target audience.

  • Pictures and videos

Adding images and/or videos will always help your articles to offer more interesting content and, therefore, position it better. We call this "enriching the content."

  • Internal links

Although external links (those that lead to other pages outside your domain) serve to give your page "credibility" in the eyes of Google, internal links are the most important element. Redirect, through links, to other places in your web domain and offer more possibilities to your readers. In addition, using links that direct the user to your social networks is also a great idea.

  • Use of keywords

The selection and use of keywords is an art. You must use them properly in your text. This means including them at the beginning of your text but without overdoing it. In blogging, using long-tail keywords and avoiding overly general keywords can be a good idea.

Conclusion: 

To position, your page in search engines, optimize the content of a web to create compelling and engaging blog articles that people will actually want to read. If you're not sure where to start, think about what would be helpful for another person who is searching Google or another search engine for information on an idea related to your product/service. You may find it useful to also provide links within your article back to relevant resources. As always, if you need any help with this process we are available 24 hours a day at info@digitalpiloto.com. digital marketing company Australia look forward to hearing from you soon!