The right traffic strategy is the key to exceptional e-commerce growth. Focusing your efforts on organic, rather than paying for advertising campaigns will help you get a better return on investment and avoid crashing down as some start-ups did with all of their money spent in only one direction!
Today, more people are shopping on the internet. Many people prefer to shop on the internet. We need to make it easier for small businesses and start-ups to get attention and drive traffic. Instead of having a huge advertising budget, we can use other ways to increase traffic.
Over the years, e-commerce has grown a lot. More people can buy things on their phones or different devices that have the internet. E-commerce will grow more as more people buy these things.
Act of Referral Marketing
If you want to get more customers, you should have a referral program. If someone recommends your company to their friend or family member, they are more likely to buy from you. Also, adding customer reviews will help other people make decisions about buying from your company.
Significance of social proof
Social proof is a way to make something more interesting. It can make people feel like they want to buy it. For example, if a person sees that a lot of people have bought an item, then they will also want to buy the item too. Amazon uses this for their products with “customers who bought this product also bought” and “most-wished-for items” sections on the product pages.
Strategize SEO
SEO is important for online businesses. 93% of searches happen on search engines, and less than 5% of people visit pages 2-10. We can help you so your website will be on the first page. There are techniques we use to do this.
Test the Call-To-Actions
A clear call to action is important for your site. A lot of small businesses don't have a clear call to action on their sites. But this can be a chance for you because people will do what they're told and if you tell them to buy something, they will buy it! You need to experiment with different things when designing your website so that you know what works best. And we can help with that too because we are a digital marketing company in USA. Just remember: even a short text can make the difference!
Working with Influencers
Influence marketing has been at the top for a long time. You might have seen how movie stars used to promote products. Now it is unrealistic to hire expensive people, but there are other options still available. For example, you can hire a sportsperson if there is an athletic event happening nearby. These people have a powerful image in the market and will help your brand impression on prospects. To find the best influencer, just do a keyword search.
Provide Rewards
Amazon Prime is a good idea. It keeps your customers happy. In the future, you will make 80% of your profit from 20% of these customers. Amazon has been one of the smartest ways to grab its customer base, by implementing an annual fee on its members. Even if people do not want to pay for it, they will still keep coming back because they get rewards too, like discounts and more.
Site Speed Matters
Your website must load quickly. People will leave if it takes too long and they won't come back. Our Company in India offers excellent website design and we can help you cover the market.
Significance of Blogging
Content marketing is a good way to get people to your website. To start a business, content marketers will make their platform for more traffic. Almost all brands have blogs about their products and show what they are like from the customer's point of view. Blogs can also be linked together so that it brings customers straight back to the company's site. Remember, every visit you get is a chance for your business to grow even more with just a little work on your part. Once you start blogging, you have an opportunity that could turn into gold!
Final Wrap
You can stay successful in your e-commerce business. And you could even get more traffic, which is important for any online company. Start using tactics like these and you will make more sales in less time!
Digital Piloto, a California-based SEO company, has been in this industry for over 10 years. We are an innovative and customer-centric business that offers 360 degree solutions to the needs of our clients. Our services include SEO, Content writing, PPC management, SMO (Social Media Optimization), Online reputation management etc. What sets us apart is our ROI driven marketing approach with thorough analysis of your business objectives and budget constraints.
0 Comments